Design elements principles

Design elements are the components of visual communication. Colour Description Colour is different kinds of light visible to the eye.

Design elements principles

Unity Balance Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability.

Most successful compositions achieve balance in one of two ways: To understand balance in a two dimensional composition, we must use our imaginations to carry this three dimensional analogy forward to the flat surface. Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum.

It may also be referred to as formal balance. When the elements are arranged equally on either side of a central axis, the result is Bilateral symmetry.

Design elements principles

This axis Design elements principles be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central pointresulting in radial symmetry. There is a variant of symmetrical balance called approximate symmetry in which equivalent but not identical forms are arranged around the fulcrum line.

Asymmetrical balance, also called informal balance, is more complex and difficult to envisage. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point.

This can be best imagined by envisioning a literal balance scale that can represent the visual "weights" that can be imagined in a two dimensional composition. For example, it is possible to balance a heavy weight with a cluster of lighter weights on equal sides of a fulcrum; in a picture, this might be a cluster of small objects balanced by a large object.

It is also possible to imagine objects of equal weight but different mass such as a large mass of feathers versus a small mass of stones on equal sides of a fulcrum.

Design Principles

Unequal weights can even be balanced by shifting the fulcrum point on our imaginary scale. Whether the solution is simple or complex, some form of balance can be identified in most successful compositions.

For a further discussion of balance in design see these sites: Asymmetrical balance Proportion Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.

This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions. Our most universal standard of measurement is the human body; that is, our experience of living in our own bodies. We judge the appropriateness of size of objects by that measure.Principles applied to the elements of design that bring them together into one design.

How one applies these principles determines how successful a design may be.


Unity/harmony. According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design.

When all elements are in agreement, a. When discussing the role of design elements and principles in design the use of a correct verb is important.

Design Elements

Students should note that an element is usually ' used ' to ' create' an effect and a principle is often ' created ' by the manipulation of an element.

The elements and principles of design are the building blocks. The elements of design are the things that make up a design.

The Principles of design are what we do to those elements. How we apply the principles of design determines how successful the design is.

of results for "design elements and principles" An Illustrated Field Guide to the Elements and Principles of Art + Design Aug 2, by Joshua Field.

Paperback. $ $ 29 99 Prime. FREE Shipping on eligible orders. In Stock. Elements and Principles of Design Jun by Na.

7 Elements of Interior Design - Launchpad Academy

Paperback. The Principles are concepts used to organize or arrange the structural elements of design. Again, the way in which these principles are applied affects the expressive content, or the message of the work.

There is a variant of symmetrical balance called approximate symmetry in which equivalent but. The principles of design describe the ways that artists use the elements of art in a work of art.

Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel.

Visual design elements and principles - Wikipedia