Mt 335 marketing research unit 9

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Mt 335 marketing research unit 9

Journal Articles: Atlanta Public Library, I.

Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented.

Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.

Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.

Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.

The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques.

Where this is required, there will be assessment criteria to specify the standard required. The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again.

This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible. All assessments should be conducted in line with the following well documented principles of assessment: The following particular issues should be taken into consideration when assessing against this unit standard: Additive multilingualism A form of bilingual education in which the language of instruction is not the 1st language of the children, and is not intended to replace it.

In an additive bilingual education programme the first language is maintained and supported, but the language of learning and teaching is taught alongside it. When the language of instruction is likely to replace the children's first language, this is called subtractive bilingualism.

Appropriate dress footnote in u std: Author The creator or originator of a piece of narrative, whether signed or written. Coherence The underlying logical relationship, which links ideas together. Coherence is to do with ideas and meanings.

A paragraph see definition below is coherent if all its sentences see definition below are connected logically so that they are easy to follow.

Cohesion Linking ideas by means of language e. Collage A form of art in which a variety of materials, such as photographs, fabric, objects, hand-drawn pieces, and printed text, are attached to a surface. Learners can demonstrate their understanding of many themes and issues through the choice of materials and design elements of a collage.

Colloquialism A word or expression used in everyday conversation but not in formal language. Ways of doing this can include use of space, head movements, eye gaze, body orientation and movements, etc.

Controlling idea An important or central concept, theme, or argument that is used to unify a signed, written, oral, or media text. Conventions Accepted practices or rules in the use of language. Some conventions help convey meaning e. Creative thinking The process of thinking about ideas or situations in inventive and unusual ways in order to understand them better and respond to them in a new and constructive manner.

Learners think creatively in all subject areas when they imagine, invent, alter, or improve a concept or product. Diction The choice of words or phrases or signs in speech or writing or signing; the particular words or phrases or signs chosen to express an idea.

The SASL equivalent of this would be a signed narrative. Figurative language Words or signs or phrases used in a non-literal way to create a desired effect e.

Fluency The word comes from the flow of a river and suggests a coherence and cohesion that gives language use the quality of being natural, easy to use and easy to interpret.

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Foreshadowing A device in literature in which an author provides an indication of future events in a plot. Forms of text Any particular type of text, having specific and distinctive characteristics arising from its purpose, function, and audience.

These can be analysed into more specific genres, for example, feature films could be grouped as westerns, thrillers, dramas, romances, musicals and comedies. Free verse may be rhymed or unrhymed.

Genre The types or categories into which literary works are grouped e.

Mt 335 marketing research unit 9

It takes into account the meanings, functions and organisation of these sentences in the system of the language.The libraries in the following list have varying sizes of collections of genealogical material. Some are very limited while others specialize in genealogical and historical data related to their specific location.

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