RedFrogEvents Within 24 hours of Fireflyfestival. We also had press coverage in the New York Times and more than other media outlets worldwide. At Camp Red Frog—what we call our headquarters—we broke out the champagne, gave hugs, and felt a palpable excitement in the air. We knew it was the start of our next chapter, of something special.
We will focus on concert attendees ages and utilize our detailed promotional strategies to reach these individuals. Implementation Steps Before we begin our marketing and promotions, we will confirm all of the following items: The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces.
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Also, we are seeking to partner with our local radio station. We can do this by placing their logo on our promotional items in exchange for substantial discounts for on-air advertising and underwriting.
The most important thing we will do is to start a "word of mouth" campaign immediately. We will make calls to local clubs, etc. This is very effective and helps get the "buzz" going. This will begin immediately! Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry.
At least two to three times the venue capacity are mailed out. If the venue holdsbetween mailers are sent out. All local barber shops and beauty salons are then contacted. Next ticket sales at ticket outlets and music stores are set up.
They are then listed on our promotional materials. All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert.
We will use volunteers to help with our bulk mailing and as a back up we will contact our printer; they offer mailing services to promoters for a very reasonable fee. Distribute flyers advertising the concert to all major clubs in the area.
Also, flyers will be posted in local businesses and restaurants. Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets. Our tour publicist is provided the following information: Local phone number for ticket information The name of the radio station s we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.
They are adequately supplied with tickets, flyers, and a poster. The poster is hung in a prominent location. We have inquired with the radio station about contests and giveaways, such as tickets, CDs, cassettes, and "prize packages.
We are working mainly with our local station. The amount of "free" promotion they give us each time they giveaway tickets on the air will offset our expense of supplying them with a reasonable amount of free tickets. We will target our ticket giveaway at 20 pair of tickets.
We will always begin our radio campaign at least eight weeks before our concert. We are airing between spots or more each day.
Our radio promotion is always started early on. We can always reduce spots when we sell out our concert. Also, the stations in our area are provided with all the information regarding our concert.
We understand that waiting too late to begin our radio promotion will adversely affect our ticket sales. Although radio advertising does cost, it is an incredible means to effectively communicate with the concertgoers that will attend our concert.
This is scheduled by week four. Approximately 20 per week up to our show date or until the tickets have sold out. Radio spots will remain airing until the day of the show unless we sell out our tickets. We also are sending out a second mailing to "concertgoers" in our area at this time.
Lists are available from Dunhams Direct. Concert posters are placed in prominent locations throughout our community such as:Raise funding to plan and stage an annual music festival with this easy-to-use Music Festival Business Plan template.
The Plan can be used by non-profit organizations to raise funds from a number of sources, including government grants, sponsorships, and donations.
The contacts and skills acquired over the five years we've been in business lended themselves nicely to allow for a safe foray into the . are writing a business plan which best reflects you as an artist and your music.
Just a reminder: Your business is your music, your band and all of the promotion and marketing that you do for yourself so that you are successful in this industry. The contacts and skills acquired over the five years we've been in business lended themselves nicely to allow for a safe foray into the notoriously rocky music-festival business.
Festival/Event Checklist Note: the state laws regarding almost every item on this checklist are inherently unique for each state. It is vital that legal counsel be sought to clarify the legality of each step as you plan .
The music festival industry has become a big, and crowded, business.
And promoters are looking for new ways to distinguish themselves.